Lynette Hoy

I'm a fiery woman of many talents, but my true love in work is public relations and promotions, and its many facets of creation, integration, and application. I believe in setting the foundation, as without it, becoming smokin' hot is a bit tough. My love for this comes from my love of people and working not just with a "client" but with people I truly adore. Connection is my thing, and on a deeper level than "...how was your weekend? Oh great! Well, let's get to work..." I believe in coming from the heart in everything I do. It wasn't always that way, and way back when Christ was a child, I wanted to be a television producer for local news. I found my way from creative arts in broadcasting to studying business, got involved in the PR world, and never looked back. Instead of producing news segments, I started getting people interviewed on those segments! I started in corporate America (for 15 years), much to my father's dismay - as he was a successful entrepreneur - but that was only half my career, working in different capacities until founding my own business in 2011 called Firetalker PR, because, of course, I am a Firetalker! More on that later. What some people don't know is that my business is fully remote, and I can work from anywhere in the world, including here in the US. I love animals to a fault and love to explore what's around me, mixing up what I see on a regular basis, so I house-sit with a company called TrustedHousesitters and have stayed on beautiful ranches caring for horses and other farm animals, to sitting for folks all over Idaho caring for their home and dogs or cats. It is a wonderful way to work, as the change in environment truly moves me and keeps my creativity flowing, which my clients love too. My husband gets to join me on weekends if it is close enough, like McCall and the surrounding beautiful Idaho towns. My passion is to leverage my gifts to lift others as I climb. And if it stops being fun (and business growth has its challenges), I reevaluate and make sure that my heart and soul are engaged and aligned. And that those I work with feel the same. That is where the magic is. If there is no ease and flow, no fun, I'm done. I believe in laughter and love in everything I do. As a powerful, loving, committed woman, this is a must!

At its core, my passion is working with people who are as excited about their work as I am about mine. And together, we work on my Firetalker PR Visibility™ Ecosystem, which is a structured, proprietary public relations framework where my clients become smokin' hot, not the one they forgot! We work closely through mentorship, with a DIY framework, or I work with clients on a project or retained basis too. From business launches to book launches, I've done a lot of creating messaging that sells and public relations campaigns that rock the house!

Entrepreneurs, small to medium-sized businesses, and speakers and authors who are ready to be known as the top in their industry for their expertise. People ready to stop playing small and want to scale. Far too many find themselves stuck and start to lose their mojo. I help them get unstuck and rise, getting excited, motivated, and growing their bottom line; the hard work pays off. I'd also love to connect with more women who love to get out there, so I am in the right place to make authentic connections and new friends!

Hmm... well, I obviously like it hot. Well, my coffee! And I have a lovely assistant; her name is Queen Elsa, and she is a Bengal cat who enjoys life as much as my husband and I do. We are travelers; unfortunately, Elsa can't join us then, but now that she is 15, she would rather stay home. Paul and I plan to travel the world and work abroad, and we're making plans to make our dreams come true. It's the whole reason I went remote 15 years ago! I am a true equestrian; my love of horses is on a scale most would find a little crazy, but that is how we horse lovers are. A little crazy. Equine therapy is an incredible thing. When I lived on the island of Maui, I worked on a horse ranch and, of course, did their publicity and promotion too. That is where I gained a self-awareness I reflect on often. It changed my life.